Deneuve worked with Francisco van Benthum on the business plan of his label to develop it in different stages. In 2003 Francisco van Benthum started his fashion label Francisco van Benthum; designer-driven menswear. Francisco van Benthum designs, produces and distributes fashionable mens wear and presents since 2003 a new collection each six months.
Francisco van Benthum matches international labels and brands as Dior Homme, Dolce & Gabanna, Lanvin, Prada and Raf Simons. Dutch press and professionals praise his label. His clothes are sold in two different shops in Holland, in Coming Soon in Arnhem en his own store in Amsterdam. He is developing international trade, for instance in Japan.
￼One of the major goals of the label is to enhance international reputation and distribution. This will be realised together with the international PR-agency STATION SERVICE. The presentations during the official Fashion Week in Parijs are essential to this.
Some seasons ago Van Benthum started with the presentation of his collections in Paris. He was accepted to the official calendar of the French Federation La Chambre Syndicale du Prêt-à-Porter des Couturiers et des Créateurs de Mode. Acceptance to this calendar is very important for it means more publicity through the shows and attendance by important buyers and other relevant contacts.
Nora dresses Floris in a jacket by Francisco van Benthum, he is wearing matching navy trousers by Francisco van Benthum. Photo Kabinet Vintage